CANDERE – Love Is Light

Task at hand

To introduce Candere as a distinctive voice in the jewellery space — a lifestyle brand from the House of Kalyan Jewellers — ready to step out from the digital shadows into mainstream consciousness with a powerful brand narrative.
The brand film captures the essence of Candere's philosophy: Love is Light. By spotlighting the quiet, intimate moments that define modern relationships, the film reframes jewellery not as a grand statement, but as a reflection of everyday shine.
The launch film is not just an introduction — it’s a declaration. With Shah Rukh Khan lending his iconic presence and voice, the narrative unfolds through vignettes of real, nuanced love: soft smiles, unspoken comfort, and the quiet glow of connection. Each scene is a visual metaphor for Candere’s jewellery — subtle yet striking, crafted with care, and resonant with emotion.
The film serves as Candere’s first step into the spotlight, making a strong emotional connect while defining a fresh, lifestyle-driven take on fine jewellery. Guided by the thought Love is Light, the campaign sets the tone for Candere’s journey as a brand that sees beauty in the quiet and the everyday.